Fill the room. Share in what settles.
The promoter’s door to the referral layer: a share declared before you promote, demand tagged at the door — attributed at Settlement, not by a cookie.
The promoter is a real profession. Somebody fills the room — the launch that lands, the webinar that’s actually attended, the event with a line outside, the campaign that turns an offer into a moment. It’s a craft with its own verbs: the run, the push, the door count. And the only paid instrument the internet ever built for it is the affiliate program — an instrument that pays the craft per tracked click, on low-ticket carts, inside a cookie window that expires before a serious buyer finishes deciding, under terms that can move after the traffic is sent, recruited for with screenshots of someone else’s earnings.
Worse than the register is what happens after the room fills: nothing. A link can take a checkout; it cannot take a conversation. High-ticket offers — exactly where gathered demand is worth the most — are exactly where the instrument fails completely, because those buyers need someone to talk to and the promoter has no one to hand the room to. So the crowd arrives, nobody calls, and the value of the gathering either evaporates or accrues invisibly to whoever eventually works it. The craft gets paid for the click and blamed for the register.
The rail under this plan is not this deck’s to promise: the Deal state machine, the Mandate, the Gate, and Settlement are live and documented on api.forsale — the demand rail this door’s gathered demand lands on (propose → gate → commit).
The referral-specific pieces of the plan — the share line, the intake tag, the automatic share computation — are design until the pending claims in this deck post.
“Opted-in through the promoter’s own surface” is a rule of this door stated before it is machinery. The standards that enforce it — consent, provenance of the crowd, what qualifies as demand that showed up on its own feet — are not yet published, and until they are, they are a commitment on this page, not a shipped feature. A door built to re-price a profession away from its spam-shaped corner posts its own line first.
The Register selects closers from settled outcomes — which means it needs settled outcomes to select from. Until a settled deal is in evidence, the verified-closer bench is a design, not a roster. This claim posts when the first cohort of closers stands behind it, settled track records in evidence.
A setter works a Role inside the pipeline — a claimed Gig with a defined exit condition, sourced → meeting held, a place in the deal’s staffing. The promoter is none of that. No Role, no Gig, no quota, no calls: the gathering is the whole job, and it ends where it should — when the room shows up, tagged. Everything after the arrival belongs to the seller’s Mandate and the people staffed under it.
That line is structural, not stylistic. It is what lets a promoter earn from outcomes without becoming a salesperson — and it is the crisp split between this door and the setter door one grid-row over: a setter is paid a fee for a span of deal work; a promoter is paid a share for demand that arrived because they gathered it. Same substrate, opposite sides of the Deal’s boundary.
The referral layer pays for three different things, and the boundaries are rules, not vibes:
The rules route the edge cases too. A promoter who has built an audience that follows them by name belongs next door at creators.sale. A promoter who can personally vouch for one seller belongs at referrals.sale for that introduction — and back here for the room. One attribution primitive underneath all three, so standing in one door never requires pretending to be another.
On a closed-won deal, the seller’s settlement carries stated lines: the platform fee — a flat 5% of closed value, seller-side — and any closer commission, which the closer keeps in full: 100%. Nothing is charged on effort — no fee exists until a deal settles. These are api.forsale’s posted terms.
The declared promoter share is designed to ride that same settlement as its own stated, seller-side line — the seller’s declared cost, never carved from the pay of the closer actually working the room’s leads. The person who gathered the demand and the person who serves it are paid from different lines, by construction, so neither is ever taxed for the other.
Share bounds, stacking rules (promoter + firm + platform), and attribution windows are open questions, named as open. Whatever they land as, they will be declared before a promoter promotes — never discovered after. This surface quotes no figure for the share, on purpose, until there is a ratified figure to quote.
developer seller
offers via API — the demand rail and sole authority over every deal
individual closer
labor — closing, role-scoped Gigs
individual setter
labor — setting, the entry rung of the supply ladder
firm
a bench — the Firm as envelope, members as actors
connector
vouched participants — one nameable introduction at a time
creator
deal flow — an audience’s granted trust
promoter
gathered demand — the filled room, standing outside the Deal
substrate — api.forsale
A brand here is one ICP and one motion. The supply doors staff the Deal; the referral doors source it; the rail owns it. This record completes the referral layer’s persona coverage on paper: judgment and trust each have a live front door, and this filing is the third. Single-click routing of the mis-arrived — each door pointing a wrong-door arrival at the right sibling — ships with this door’s surface.
The alias is checkable in kind: promoters.sale itself returns a live 308 redirect to creators.sale — the domain’s own response is the proof that today it points at the creator door (verified 2026-07-30).
This surface is pre-launch, and this record says so in its own bytes. The estate’s ratified door grid filed promoters.sale as a defensive registration inside the influencer door; this record graduates that hold into the referral layer’s third persona door, and the redirect stands until this door’s own surface ships. A door whose product is honest attribution starts by attributing its own state honestly.
The layer’s creator door is live: the creators.sale waitlist is open today.
The layer’s connector door is live: the referrals.sale survey is open today.
This door opens as its own front door — promoter intake, the gathered-demand walkthrough, the promotion-source standards on the page — when the surface ships. Until then, the honest description of promoters.sale is a name that states the persona and a record that states the plan.
No campaign has been promoted and no promoter’s share has settled. The claim that matters posts when a filled room produces a closed-won deal with the gathering attributed on the settlement — with the record in evidence. A door built to end attribution-by-assertion doesn’t get to launch on one.
The referral layer’s live doors today are creators.sale and referrals.sale — and the rail’s mechanics are documented in the open at api.forsale.
What a promoter can do now: if your reach is an audience that follows you by name, the creator door is open today. If it’s a person you can vouch for, the connector door is open today. If your craft is the gathering — the launch, the event, the campaign — this record is the filing, and this door’s own intake ships with its surface: a short survey on what you promote, how your rooms fill, and where the demand comes from, because provenance is the first thing this door will ever ask you to prove.
When the intake opens, the first cohort’s answers will shape which sellers get vetted for the opening campaigns, and first-cohort promoters may be fast-tracked against those declared-share campaigns when they go live. This claim posts when the intake exists and the first campaigns stand behind it.
If this was forwarded to you: promoters.sale is the promoter’s door to the referral layer of a sales substrate — a declared, settlement-attributed share for filling the room around an offer you choose, with every lead tagged at intake and worked by verified human closers, and you standing outside the deal the entire time. Today the domain points at the live creator door, creators.sale, and this record says so plainly; the connector door referrals.sale and the rail api.forsale are live too. If you fill rooms for a living: the doors above are open now, and this one is filed. If you know who does: forward this.